Managing Services: Marketing, Operations and Human Resources
by Christopher H. Lovelock
ISBN 13: 9780135615720
Format: Paperback (464 pages) Publisher: Pearson Education Limited Published: 01 Mar 1992
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Essentials of Services Marketing
by N/A
ISBN 13: 9789810679958
Format: Paperback (600 pages) Publisher: Pearson Ed Asia Published: 03 Oct 2008
ISBN 13: 9780135513835
Format: Paperback (550 pages) Publisher: Longman Higher Education Published: Jan 1988